I love these ads, and I am really happy to see them up around campus, though I wish they were in more prominent places then the hallway to the bookstore and health and wellness... The use of the the word "violent" in these ads caught my attention ("Sexist and homophobic words are violent and they're everybody's problem") and made me think of Gender and Conflict. In the tiny print it also says "violent words support violence." I think my other favorite thing about these is the tag line of the campaign - "Everybody has a backbone. Use yours." I can't phrase exactly what I like about it, but it's something about the no-excuses phrasing.
All the posters are shown here on their website:http://www.mecasa.org/backbone/materials.html
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